2018 End of the Year Style Awards: Best Dressed Brand Ambassador

The dictionary defines a “Brand Ambassador” as a person, especially a celebrity, who is paid to endorse or promote a particular company’s products or services. We know this is the case for many houses (i.e. Kristen Stewart and Margot Robbie at Chanel, Jennifer Lawrence, Natalie Portman and Charlize Theron at Dior, and Emma Stone and Alicia Vikander at Louis Vuitton. It is obvious that they are brand ambassadors. The brand pays them to be in ad campaigns and wear the brand on the red carpet. Some other brands are not as obvious about their ambassadors, some would say that instead of calling them ambassadors you should call them loyalists. Givenchy has always been one of those brands. Clare Waight Keller has had a phenomenal year in her design career and stars have really brought her creations to life on the red carpet, but no one has worn the brand as well, or as often, as Rosamund Pike. So it is because of her loyalty to Givenchy that I bestow upon her the title of this years Best Dressed Brand Ambassador. Her year in, not exclusively but majority, Givenchy started back in February when she stepped onto the photocall platform at the Berlin Film Festival wearing a simple Givenchy ready-to-wear little black dress. Was it groundbreaking in style? No. Was it chic as hell? Yes. She then upped her drama and groundbreaking style level when she stepped out later that same day on the red carpet at the premiere of her film at Berlinale wearing a cream Givenchy Couture tiered turtle neck gown paired with a matching coat which was lined in ombre orange ostrich feathers. I fell in love with the boldness of this look immediately and it has really never left the back of my mind all year. Other memorable major moments included the Spring 2019 RTW silver beaded fringe jumpsuit that Rosamund wore for the Academy Governors Awards, the silver beaded fringe and pink latex Spring 2018 Couture dress she wore at the Toronto Film Festival, and the black sheer textured gown and coat moment also from Spring 2018 Couture that she wore for the London Film Festival. I haven’t heard as much awards season buzz for Rosamund, or her film A Private War, but if nominations mean more major Givenchy moments I say nominate the woman!

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