It was actually earlier this week that I was thinking to myself that by this time in the year that H&M has usually announced who they were working with on their big fall designer collaboration. These collections have been a big deal in recent years with names like Lanvin, Alexander Wang, Versace, Balmain, and most recently KENZO all creating collections for the accessible retailer. Well today we learned who will be this falls featured label and that comes from English label Erdem. Ann-Sofie Johansson, H&M’s creative advisor, says “From the moment we started talking with Erdem about the collaboration, I was captured by his vision. For Erdem x H&M, he has created an enchanting world full of beauty, delicacy, and rich details. These are special pieces that you will want to wear forever.” The London based brand is a favorite of both celebrities like Keira Knightley, Claire Foy, Sienna Miller, Emma Watson, Emilia Clarke, Nicole Kidman, and Catherine, the Duchess of Cambridge as well as fashion industry folks like Anna Wintour, Lauren Santo Domingo, Alexa Chung, and Eva Chen and will debut his H&M collection in select store and at hm.com on November 2, 2017.For the first time ever with this collaboration Erdem is not just creating womenswear, but also will incorporate a menswear collection too. I am so excited to see what he does for menswear. I have long been wanting the perfect pajamas to embrace that trend and the floral ones pictured above just might have to be an addition to my wardrobe. Erdem believes in the power of beauty, exploring historical references and personal narratives in ever piece he makes. For the Erdem x H&M collection we will see Erdem Moralioglu reflect and reinterpret the design themes from some of his most celebrated collections, playing with prints, textiles, and delicate craftsmanship that have made his namesake brand such a huge success. “I am so happy to collaborate with H&M, and to explore my work on a whole new scale, including a menswear collection which I have never done before. It’s such a thrill to work with Baz Lhurman, one of the most important storytellers of our time.” says Erdem. The collection’s visual campaign is being overseen by legendary Academy Award nominated director Baz Lhurman. Baz is known for his films Moulin Rouge, The Great Gatsby, Australia, and Romeo + Juliet. Mr Lhurman says “For me, fashion is always about more than just clothing, it is a form of expression – a standalone art form. I am excited to be collaborating with Erdem and H&M to reveal the story of this collection.”
I don’t know about you, but I am putting a countdown clock to November 2, 2017 when I can finally shop this collection. What do you think? Are you excited for the Erdem x H&M collection?